We Are a Sydney (HQ) Data-Driven PPC Agency

Yes, Google Ads work. They provide a cost-effective way to reach your exact audience. You can set your budget at the level you are comfortable at, stop, pause, and iterate at any time. 

You have the ability to target an in-market audience, with a clear conversion orientation. This can often be the last step in the buyers' journey or the start of one. 

If managed properly it can deliver a superior ROI

A good click-through rate for google search ads is 2% or higher than you are right on the average. This means your ads are performing from a search engine marketing perspective. 

Although this may be low compared to your industry and or potential. It is always good to understand the baseline and set your goals to exceed this. 

The average cost per click (CPC) is $3.70c across all industries. While the lowest cost per click is in the dating industry, the highest cost per click in legal services is $9.30.

These are, of course, averages and depending on the quality of your ads and targeting; you will achieve lower rates. But of course, you will exceed these averages if your ads and targeting are not set up correctly.

97.9% of Australians use Google to search online to find a local business.

54% of Australians are searching for a local business once a month. In comparison, 12% are searching every day.

So about 250k to 300k google searches daily, and Google is the number 1 search engine by a significant margin and currently holds 94% market share in Australia.

Unless you or your team has thousands of hours doing PPC advertising,
then it would be best if you enlisted a team of experts.

If you are dedicated to learning PPC, you can, of course, do it yourself. Like anything, it is just a skill.

But on the other hand, if it is not your passion, there are a lot of mistakes you can make that will cost you dearly. The cost of outsourcing your PPC to a team of experts far outweighs the cost of errors you will make in-house.

Yes - Paid search marketing is definitely performance marketing. You set campaigns based on performance objectives. 

Using Google’s Ad rank formula, which is calculated by the following formula you have a clear framework for measurement of performance: 

• Your bid amount 
• Your auction time ad quality. 
• Expected click-through rate 
• Ad relevance
• Landing page experience
• Ad rank thresholds
• Competitiveness of the auction
• Context of the search

There are three typical models agencies use for charging for PPC advertising. 

1. Percentage of ad spend.
2. Management fee + percentage of ad spend.
3. Flat-free pricing.

Depending on the client metrics, the term of the agreement, and the history of your ad account, we are happy to work with any of the above options. 

As explained by Google Chief Economist Hal Varian. 

P1 (the price advertiser 1 has to pay), Q1 (the advertisers quality score) = which has to be just enough to beat the advertiser just below them based on B1 the advertiser’s bid Q2 and the quality score of the advertiser below them. 

P1 = B1, Q2 (ad rank) /Q1 

P1 = the advertiser’s ad rank below him, which is his bid multiplied by his quality score divided by the quality score of advertiser 1. 

Your actual cost per click is the advertiser’s ad rank right below you divided by your quality score. 

One of the significant advantages of using Bing is that it costs less. With a more affordable advertising plan and less competition for your keywords, Bing can help you stand out in search results while staying within your budget.

However, the trade-off is eyeballs. That limitation means that if you have a larger marketing budget, this will be a less attractive option for your business.

PPC advertising comes more down to competence and cultural alignment. 

1. They have partnerships with Google.
2. They understand your goals and are confident of achieving them.
3. They use data as the central source of truth, which is transparent to you as a client. 
4. They know your industry and have experience in it. 
5. They bring a strategic view to your campaigns and see both the macro and micro aspects. 
6. They are clear and upfront about pricing.