Digital Marketing Agency

Account Based Marketing 101

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Account Based Marketing 101

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> Download eBook

Account Based Marketing 101

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> Download eBook

Account Based Marketing 101

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> Download eBook

7 Areas to Consider

If You Are Being Outranked by the Competition!

√ Do you understand what they are ranking for and where the majority of their traffic is coming from?

√ Are your SEO strategy and campaigns set up from a technical and content driven data perspective?

√ Has a full audit been done on your website including page speed, and user experience.

√ Do you know what a content pillar is, and why it is critical to an SEO strategy?

√ Are you aware that 20% of all Google search is now done via voice devices, and this is where there is low hanging fruit.

√ Are your keywords set up for daily monitoring to show decline and improvement.

√ Do you know where your content gaps are and have a strategy to close them?

If you answered no to any of the above, we will show you on your first call with us some of the above gaps. We will also run a technical SEO analysis at no charge. By the way all our SEO work is done in-house in our Sydney head office.

1. Complete SEO Audit and Technical Analysis

We assess every component of your website and provide a full and detailed analysis of areas to address. Including quick wins, and longer-term approaches.

2. Industry, Competitor, and Opportunity Analysis

We reverse engineer your industry, your competitors, and identify gaps in your strategy, and greenfield opportunities in your search engine marketing.

3. Agreed SEO Strategy and Implementation Plan

We now have the ability to identify intent-based search terms. This includes commercial, informational and transactional. This enables us to focus on the keywords that drive sales!

Search Engine Marketing Done Right

Meet Your Guide

As an SEO agency, we pride ourselves on deep technical knowledge and our in-house team and capabilities. Nothing is outsourced and we only conduct white-label SEO practices, so you do not get penalised.

Increasing your organic ranking reduces your reliance on advertising, creates social proof and can often be the marketing leverage you are looking for. It is of course a long-term game, and we have been playing since 2013!

Ranking in the top 10 results on Google (1st page) does not happen by chance, it requires a deep understanding of all of the requirements to produce high-quality content that both Google and your market appreciate. They are intrinsically linked.

The key advantage all our clients have is we educate them as we go. What does this mean? It means you will often end up understanding SEO just as well as us. You may of course never want to do it yourself, but you will never again have the wool pulled over your eyes, and you will always know how to position (pun intended) for growth.

Search Engine Marketing Done Right

Organic Search - The Holy Grail!

Organic search is the ability to turn up on a web search without the influence of advertising. Or, to put this another way, creating content valuable enough that Google or Bing ranks you on the first page of a search query.

We help you achieve this by creating content that aligns with your persona's needs. Google or Bing's goal is to serve the best content in the quickest time frame to the consumer.

Using this framework, we align all your content, the search terms and problems people are searching for, and SEO best practices.

Significantly increaseing your chances of turning up in search queries.

The SEO Connection

Search Engine and Search Engine Results

A search engine is essentially a software system designed to search the world, primarily on text-based queries. With the job of bringing back the most appropriate results.

While search results are in fact the outcomes it brings back. We focus on making sure your content is optimised to these queries.

It is a response to answer an informational query. Which is also now done via voice devices (20%) of all Google search.

It does not matter to Google wehter it shows the user and a google ad or an organic post. And we have reached the point in SEO where we can now tell the difference between searcher intent, such as:

Navigational Search
Informational Search Query
Transactional Query

Creating SEO for every step of the buyers journey, but also understanding the value of each page is where we (you) stand out.

The SEO Connection

Search Engine and Search Engine Results

A search engine is essentially a software system designed to search the world, primarily on text-based queries. With the job of bringing back the most appropriate results.

While search results are in fact the outcomes it brings back. We focus on making sure your content is optimised to these queries.

It is a response to answer an informational query. Which is also now done via voice devices (20%) of all Google search.

It does not matter to Google wehter it shows the user and a google ad or an organic post. And we have reached the point in SEO where we can now tell the difference between searcher intent, such as:

Navigational Search
Informational Search Query
Transactional Query

Creating SEO for every step of the buyers journey, but also understanding the value of each page is where we (you) stand out.

Website Development

We use a growth driven design formula for website development. A model centred on customer journey and lead acquisition.

Social Media Marketing

We create social media marketing strategies that increase your brand recognition, sales, conversion rates and improve your return on ad spend.

Search Engine Optimisation

We increase your website traffic, the quality of your leads or sales, and ensure you rank for the correct terms on the right pages.

Inbound Marketing

We will provide you with a proven sales funnel approach that drives more prospects through your marketing campaigns, and increases your customer loyalty.

Content Marketing

Expertise, Authority, and Brand Trust. Our content marketing approach centres on these three tenants. Ensuring this is articulated well across all digital channels.

Paid Advertising

We'll help you find the right way to market your business. With our unique and proven approach, we will ensure that you achieve instant results from paid advertising.

Forrester

How we helped Forrester 5x their Marketing Qualified Leads across Asia Pacific.

In 2017 we were selected by Forrester to run their very first social media campaign anywhere in the world.

Rose Group

How we helped the Rose Group 10x their MQL's and increase sales.

Chosen as the Rose Groups first and only social media and inbound marketing agency we went on to change the course of how they did digital and social media marketing.

“We have found their capability in delivering against our stated objectives to be exceptional.”

“We have been working with Digital Stand for the last 36 months to integrate the latest social media advertising capabilities within our Asia Pacific campaigns. We have found their capability in delivering against our stated objectives to be exceptional. And would not hesitate in recommending their services."

“I would highly recommend Digital Stand as an expert in the digital marketing space.”

“Digital Stand have been brilliant in helping us to develop and implement our digital marketing strategy. We view Mat very much as a partner to our business. I would highly recommend Digital Stand as an expert in the digital marketing space.“

“They understand how to use Data to really drive maximum results”

“Mat and the team really know Digital Marketing. They understand how to use Data to really drive maximum results, leads and general user engagement - never did they make grand promises that could not be fulfilled. They are the go-to people in this space in my view - I would recommend them to anyone.“

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We Are an SEO Agency that Positions You for Growth!

Account Based Marketing 101

Account Based Marketing 101

Account Based Marketing 101

Account Based Marketing 101

If You Are Being Outranked by the Competition!

It's Time to Outrank and Outplay the Competition!

1. Complete SEO Audit and Technical Analysis

2. Industry, Competitor, and Opportunity Analysis

3. Agreed SEO Strategy and Implementation Plan

Meet Your Guide

Organic Search - The Holy Grail!

Search Engine and Search Engine Results

Search Engine and Search Engine Results

A Full-Funnel Digital Growth Approach.

Website Development

Social Media Marketing

Search Engine Optimisation

Inbound Marketing

Content Marketing

Paid Advertising

Our results speak for themselves

How we helped Forrester 5x their Marketing Qualified Leads across Asia Pacific.

How we helped the Rose Group 10x their MQL's and increase sales.

Read what our amazing clients have to say

“We have found their capability in delivering against our stated objectives to be exceptional.”

Katrina Curll

“I would highly recommend Digital Stand as an expert in the digital marketing space.”

Hugh Fitzimmons

“They understand how to use Data to really drive maximum results”

Nick McMenemy

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