We Are a Performance-Driven Social Media Agency

As a social media marketing agency, we help our clients reach their target markets by using the most effective channels for that client.

We also provide data analytic tools and reporting to identify which strategies are working, which ones need to be tweaked, and what is not worth continuing.

What separates social media from all other forms of marketing is the ability to build "your audiences". 

You are not targeting keywords or optimising articles in the hope you have aligned this enough to the searcher. 

Instead, you proactively build audiences based on data and testing for their performance. You are removing doubt from the equation and allowing data to serve as your single source of the truth.

Social media marketing channels work by aligning your content (business) to your market's needs. 

Social media agencies will charge on 3 basic parameters. 

1. Project-based charging

2. Retainer-based arrangement 

3. Package constructs

When choosing the right arrangement for your business, you should always start with your goal. Not how the agency charges. Misalinging this will likely result in fees and no outcome. 

If you are curious, we (Digital Stand) primarily work on retainer 99.9% of the time. 

Yes, social media marketing works! Your ability to hyper-target your exact audience is unparalleled in any other form of advertising. 

Not only can you test multiple variations of ad creative, but you can also test multiple audiences. You are continually iterating until you find your exact target market. 

It can be done at a relatively modest cost structure, that is also easy to manage, optimise and test. 

Social media marketing is essential because it allows you to identify your exact audience and get a deeper understanding of their needs, desires and wants.

Given that more than 90% of the online world now uses social media, you must have a presence if you want to grow your business.

A social media presence gives a personality to your brand; it allows the consumer or your potential customer to build a relationship with your business.

Helping you as a business understand your target audience at a deeper level so you can create a more effective, considered marketing strategy.

Contrary to popular belief, social media marketing works hand in hand with SEO.

Let us explain when you have a lot of traffic from social media that sends an apparent single to Google that your content is strong.

Consequently, this boosts your SEO search rankings because at the end of the day, whether it's Google or Facebook, they all want to serve consumers with the best content available.

So creating a social media marketing strategy and or campaign will increase your SEO rankings, provided you drive traffic back to your website.

The quick answer is yes. 

Social media marketing enables you to define your brand, develop customer intimacy, and most importantly find new customers and markets. 

Because it is data-driven, you can test, iterate and measure performance. Slowly scaling your business as you go. 

It offers a clear ROI and measurable average lifetime customer value from advertising. Of large businesses (Enterprise), just 95% now use social media, with every other business sector above 60% and growing. 

There is no form of the social media marketing that is best. Or put this another way, the best form of social media marketing is the form that works best for you.

You can break this down by social media platforms to determine where to experiment first or by demographics depending on your target market.

For example:

1. Facebook has approximately 17 million monthly Australian users
2. YouTube has around 14 million monthly Australian users
3. LinkedIn has about 12.7 million monthly Australian users
4. Instagram has about 10 million monthly Australian users
5. TikTok has about 7.38 million monthly Australian users
6. Twitter has about 5.8 million monthly Australian users

Based on the above, you could quite quickly test any of the top 4 platforms to see if you could find your target market. By doing this, you will identify which platform is best for you.

Staying agnostic is the key to identifying your ideal target market and which platform they reside on. 

 Social Media can help your business to:

1. Find new customers and generate leads in almost any market
2. Gain customer insights and feedback
3. Strengthen and maintain customer loyalty
4. Test new markets locally or internationally
5. Test marketing campaigns relatively inexpensively
6. Conduct market research in almost real-time
7. Develop user-generated content at minimal cost
8. For competitive analysis

The above list is not all-encompassing but could be best defined as the ability to intimately know your existing client base and leverage this for growth. 

If reaching your ideal audience is important, so is social media marketing. We've never been more connected online, and in a moment, you can reach thousands if not millions of people through effective social media marketing campaigns.

Digital and social media marketing is the future of marketing; it has been for some time as traditional media continues to fade.

The ability to track impressions, clicks, conversions, and revenue is the ideal state for any business and or marketer.

Social media marketing is all of this and much more. Not only do you get the data, but you also get to build your ideal target by an audience. And when you target your audience's needs, wants and desires with a solution, this is no longer advertising; it is problem-solving.

So yes, social media marketing is essential!