Social media trends are changing every aspect of communication and media. Every single aspect.
Did you know 1 in 7 people in the world wake up every day and access Facebook?
Instagram added 100 million connections in the last four months, bringing the user base to 700 million. Two months quicker than the last 100 million! According to a Nielson report, the average Australian spends 1.7 hours a day on Facebook?
And 30% of all time on the internet is now spent using social media. The world is not changing it has changed. Understanding social media trends is no longer optional if the future of your brand, company, or product matter to you.
Between the period of 2010 to 2013 foot traffic to malls in the US declined by 50% and is still declining.
In Australia, print and television are facing the same financial pressures as the counterparts all over the world. And the reality is that those who want to believe what used to work in communications and media are in for a very painful, but a short journey.
Progressive brands like Adidas are now only using digital and social media as their medium for advertising, and this is the tip of the iceberg. Adidas is proving through revenue growth that this strategy is not only sound but financially rewarding.
The reality is that most brands are still only just getting their heads around social media trends. Unfortunately, as they do they are being led by their existing media/PR agencies. Knowing which country to visit is important, but having the right guide is critical to the experience.
In 2017 being where your consumer is from a B2C or B2B perspective has never been more important. For many brands, this will make or break their success. And what got you to where you are today (traditional advertising), will certainly not get you to where you need to be tomorrow (social media advertising). For the avoidance of doubt!
And tomorrow is about speed, data, and creative delivered to the right platform and the right audience. It offers unparalleled advantages to brands who get this right. And true customer intimacy. It gives you the ability to build your tribe, your audience and your advocates.
A brand we have now been working with for close to three years in building their social media presence. They are now achieving a perfect score for all 2017 Facebook in regards to their advertising. As measured by Facebook.
If you do not know, Facebook provides a relevance score out of 10 on performance. One being the lowest, and ten being the highest.
As defined by Facebook in the following way. “The relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience. The more positive interactions we expect an ad to receive, the higher the ad’s relevance score will be.”
Imagine knowing your advertising was achieving this feedback from your target market? And imagine knowing this in real time?
Social media trends are shaping the future of communications, media and advertising.
Your brand’s future is intrinsically linked to social media. And this is the opportunity of a lifetime for brands to build real customer intimacy.
They will say it all changed overnight, but it didn’t. But it has changed.