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Digital Strategy

Streamline operations and expand your reach with our crafted digital strategies, built on key market insights and innovative technology.
Search Engine Optimization (SEO)

Enhance your search rankings and attract more quality traffic with our streamlined SEO services.

Email Marketing

Drive engagement and build loyalty with our tailored email marketing strategies, focusing on precise audience targeting.

Web Development & Landing Pages

Build high-converting websites and landing pages using Growth-Driven Design and best practices for performance.

Conversion Rate Optimisation (CRO)

Increase conversion rates with our CRO services, employing precise design principles to enhance user experience and effectiveness.

Content Marketing Agency

Drive engagement with our Content Marketing Agency services, uniquely crafted to resonate with your audience and drive results. 

Social Media Marketing

Optimise engagement with our Social Media Marketing services, strategically designed to captivate your audience and drive growth.

AI for Sales & Marketing

Digital Stand uses HubSpot AI to boost your sales, marketing, and service with smarter automation, personalised engagement, and powerful, actionable predictive insights.

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CONTACT US

Ready to Take the Next Step? Contact us today to schedule a consultation and start your digital transformation journey.

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Financial Services & Wealth Management

We help financial services firms modernise their tech stack without sacrificing security or compliance. From onboarding to ongoing engagement, we deliver automation, visibility, and performance tracking that scales with your business.


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LinkedIn Ads

Targeted LinkedIn advertising to connect with senior decision-makers, capture B2B leads, and fuel your sales pipeline.


Professional Services

We implement HubSpot to help you track leads, move deals forward, and deliver seamless client experiences. We bring marketing, sales, and service together under one system that works the way you do.


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LinkedIn Ads

Targeted LinkedIn advertising to connect with senior decision-makers, capture B2B leads, and fuel your sales pipeline.


Real Estate & Construction

From off-the-plan sales to lead tracking across portals and walk-ins, we help you turn interest into qualified buyers, with HubSpot that’s designed for real estate.


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Meta Ads

Delivering powerful Facebook and Instagram campaigns designed to generate high-quality leads.


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Google Ads

Full-funnel Google Ads management to capture high-intent buyers and drive measurable leads.


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Case Studies

Discover how we've propelled businesses towards extraordinary growth. Check out our case studies to see our results in action.

Latest Case Studies

Our Story

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Driven by Innovation, Guided by Experience

Learn about our journey and how we've helped transform the digital landscape. Join us in redefining marketing excellence.

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Social and Digital Campaigns


aboutus_icon_02$100m+

Trackable Revenue Generated


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Marketing Leads Acquired


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Increase in ROAS for Our Clients

Digital Marketing is a Team Sport. We Are Your Teammates.

Real Estate Facebook Advertising & Instagram Ads for Property Developers



Strategic Approach

We combine data-driven targeting, creative excellence, and full-funnel marketing to turn awareness into enquiries.

Full-Service

From targeting and creative to optimisation and reporting – we manage everything, so you don’t have to.

Real Leads, Real ROI

We don’t chase likes. Our goal is to generate high-quality property leads and maximise your return on ad spend.

 

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Real Estate Facebook Advertising & Instagram Ads for Property Developers


Strategic Approach

Full-Service

Real Leads, Real ROI

OVERVIEW

High-Impact Meta Ads for Property Developers

At Digital Stand, we specialise in Meta advertising for Australian property developers, delivering powerful Facebook and Instagram campaigns designed to generate high-quality leads. Whether you’re marketing new apartments, land estates, or residential projects, our performance-led strategies target the right buyers in Sydney, Brisbane, and Melbourne. With over 22.5 million Australians on Facebook, we help you cut through the noise and drive real ROI through expertly crafted and optimised advertising.

 

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WHO WE WORK WITH
WHAT WE SOLVE

Common Real Estate Facebook Advertising Challenges

01.

Broad Audience Waste

Unfocused targeting burns budget.

Without precise audience selection, your ads reach users who aren’t ready to buy — leading to wasted spend on low-intent viewers.

02.

High Acquisition Costs

Poor optimisation drives up costs.

Real estate Facebook ads can be cost-effective — with an average CPC of $0.24 — but many developers overspend due to broad, untargeted campaigns.

03.

Low Engagement

Generic creatives get ignored.

With an average CTR of just 4.3%, standard ad formats struggle to perform. If your visuals and messaging don’t stand out, leads will scroll right past.

04.

Weak Value Propositions

Ads that don’t speak to buyer needs.

Many campaigns fail to convey what makes the project desirable. Without compelling value messaging, even well-targeted ads underdeliver.

05.

No Funnel or Retargeting

One-off ads = missed opportunities.

Running ads without a follow-up strategy means warm leads slip through the cracks. Retargeting and funnel-based approaches are essential for nurturing and conversion.

06.

Lack of Reporting & Focus

No visibility, no ROI.

Without clear reporting, it’s hard to link ad spend to actual enquiries or sales. Many campaigns underperform because decision-makers lack the insights they need.

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Our full-funnel social ad approach captures prospects at every stage, from awareness through to conversion.

OUR SERVICES

Performance-Driven Advertising Services

For property developers of apartments, land estates and new housing projects in Sydney, Brisbane, and Melbourne, we deliver comprehensive Facebook and Instagram ad campaigns. Using a full-funnel strategy, we guide prospects from initial awareness through to final enquiry. We align ad creative, targeting and retargeting with each stage to maximise engagement and conversions.
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Strategic Audience Targeting

We identify buyers and investors by suburb, city, and profile. Using geo-targeting, interest data, and lookalike audiences, we focus spend on people most likely to engage and convert.

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Standout Creative & Messaging

Our team produces compelling ads with sharp visuals, video, and persuasive copy. We spotlight key features like floor plans, location, and amenities to attract the right buyers.

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Conversion-Driven Ad Formats

We deploy Facebook Lead Forms, Instagram Lead Ads, and landing pages to capture enquiries fast. Every format is built to convert with CTAs like “Book a Tour” or “Register.”

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Full-Funnel Campaign Execution

From awareness to remarketing, we manage every stage of the funnel. We A/B test creative, optimise bids and budgets, and re-engage audiences who didn’t convert.

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CRM & Lead Flow Integration

We integrate ad campaigns with your CRM or lead management tools. This ensures fast follow-up, cleaner handover to sales teams, and no leads falling through the cracks.

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Transparent Reporting & Insights

Get full visibility on clicks, leads, and cost per result. We use real-time data to continuously refine performance and ensure every dollar drives measurable results.

Proven Performance and ROI

Digital Stand’s social ad campaigns are measured by leads, not likes. We consistently beat industry benchmarks: Australian real estate ads average a 4.28% Facebook CTR​, but our targeted campaigns often exceed this by capturing higher engagement. Likewise, we deliver high-quality leads at a cost below the typical $48.71 per lead.

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More Qualified Leads

Through precise targeting and compelling ads, we drive a higher volume of interested buyers to your projects in Sydney, Brisbane and Melbourne.

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Lower Cost Per Lead

Optimisation and continuous testing help us reduce spend per enquiry, stretching your marketing budget further and driving better results over time.

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Increased Conversions

With full-funnel tracking, we link campaigns directly to enquiries and sales – ensuring every dollar counts toward your development’s success.

Ready to Grow Your Property Leads?

Take the next step with strategic real estate Facebook advertising. Contact Digital Stand today to discuss a custom campaign for your Sydney, Brisbane or Melbourne development.