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Financial Services & Wealth Management
$100m+
147k+
90%
CASE STUDY
Rose Group
Discover how Digital Stand helped Rose Group achieve 100% sell-out rates across multiple developments with comprehensive CRM deployment, building a referral-driven ecosystem of repeat buyers.
Overview
Rose Group is a nationally recognised property developer renowned for creating high-quality residential communities across Australia's east coast. The company has built its reputation on prioritising buyer experience, trust, and long-term value. However, Rose Group faced the challenge of rapidly selling out three consecutive residential developments: Break Point, Beaches (Catherine Hill Bay), and Dee Why. The company needed to maintain strong momentum across releases without exhausting new lead sources whilst building a reusable buyer base to reduce future marketing costs and increase speed to sale. Most critically, they required comprehensive tracking and optimisation of the entire sales and marketing journey from first enquiry through to settlement.
PROJECT
Digital Stand deployed HubSpot CRM to track Rose Group's sales journey across three developments and build a referral-driven buyer ecosystem.
WHAT WE DID
We implemented CRM tracking, attribution, segmented journeys, and automation to identify and nurture repeat buyers and referrals.
TIMELINE
Break Point sold out within weeks, Beaches achieved 100% sell-out, and Dee Why reached 80% sales to existing buyers.
Key Challenges
01.
Rapid Development Sell-Out
Rose Group needed to achieve quick sell-out rates across three consecutive developments without losing momentum between releases or exhausting their lead generation sources.
02.
Limited Journey Visibility
Without comprehensive tracking, Rose Group lacked insight into the complete buyer journey from initial enquiry through to settlement, hindering optimisation efforts.
03.
Buyer Base Sustainability
The company required a strategy to build and maintain a reusable buyer database that would reduce future marketing costs whilst accelerating sales cycles for upcoming projects.
04.
Lead Source Attribution
The absence of multi-touch attribution made it difficult to understand which marketing channels were driving the highest quality leads and conversions across different buyer segments.
Process
Digital Stand collaborated closely with Rose Group to understand their sales objectives and challenges. Through strategic planning sessions, we identified key areas for improvement, setting the stage for a tailored CRM solution that would streamline operations and enhance buyer engagement.
Our Solutions
Digital Stand delivered a comprehensive HubSpot CRM deployment strategy tailored to Rose Group's property development needs. Key elements included:
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Centralised CRM Platform
Full HubSpot deployment to track every lead, deal, and interaction across the complete buyer journey, providing real-time visibility into sales performance and pipeline forecasting. -
Multi-Touch Attribution Setup
Sophisticated tracking systems implemented to identify lead sources including organic search, paid advertising, referrals, and re-engagement campaigns, enabling data-driven marketing decisions. -
Segmented Customer Journeys
Tailored communication workflows designed for distinct buyer personas including first-time buyers, repeat purchasers, investors, and referral networks, ensuring personalised engagement at scale.
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Sales Enablement Tools
Comprehensive automation including task management, lead scoring, contact timelines, and pipeline forecasting tools that equipped sales teams with real-time buyer insights and deal progression data. -
Behavioural Automation
Advanced email and SMS automation triggered by key buyer behaviours such as brochure downloads, enquiry submissions, and website revisit activity, maintaining engagement throughout extended sales cycles.
This strategic CRM deployment created an integrated ecosystem that not only tracked every buyer interaction but also identified and nurtured repeat buyers and referral opportunities, building a sustainable foundation for future developments.
Results That Speak for Themselves
The impact was immediate and measurable. Digital Stand’s HubSpot automation drove remarkable performance improvements.
Process Efficiency
CRM automation reduced sales cycles by 30%, enabling faster decision-making and more efficient buyer progression through the pipeline.
Customer Retention
80% of Dee Why sales went to existing or referred buyers, proving the CRM's ability to identify and re-engage previous customers effectively.
Engagement Excellence
Email open rates exceeded 60%, SMS responses topped 20%, and cold lead re-engagement increased by 3x, all tracked through sophisticated segmentation.
Sales Performance
Break Point and Beaches developments achieved complete sell-out rates, with Break Point selling within weeks through strategic CRM-driven campaigns.
"Digital Stand's was able to give us complete visibility across all three developments. Seeing 32% of leads come from referrals and reducing our sales cycles proved we were building relationships, not just making sales. Game-changing results."
Sales DirectorRose Group
Resulting in a Referral-Driven Ecosystem
With a fully deployed CRM tracking the entire sales and marketing journey, Rose Group didn't just sell properties — they built a referral-driven ecosystem of repeat buyers that continues to power future developments. The comprehensive system enabled them to achieve exceptional sell-out rates whilst nurturing long-term customer relationships. The result: faster sell-outs, stronger buyer relationships, and a scalable model for sustained growth in the competitive property market.
100%
Sell-out of projects
30%
Faster time-to-sale
32%
Leads from referrals
60%+
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