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$100m+
147k+
90%
Cameron Brae
Through a data-driven sales strategy and smart automation, Cameron Brae has achieved consistent sell-outs across every release at Birling Estate — adapting swiftly to market shifts while delivering a seamless buyer experience.
Overview
Cameron Brae has built a reputation for delivering quality developments across Australia, and their work at Birling Estate is no exception. Each stage of the masterplanned community has sold out — a direct result of a buyer-centric approach, operational discipline, and the smart application of marketing technology.
At a time when the property market has seen fluctuations in buyer sentiment, Cameron Brae maintained momentum through a data-informed strategy. By using real-time buyer insights, automating sales workflows, and responding quickly to demand, the business achieved consistent sales performance across all stages.
Cameron Brae needed a smarter sales system to match market demand across each release at Birling Estate.
We built an automated HubSpot CRM, enabling real-time data use, dynamic pricing, and seamless buyer journeys.
Launched in early 2022 and delivered across multiple stage releases — each sold out ahead of schedule.
Key Challenges
01.
Varying Market Demand
Each land release stage saw fluctuating buyer sentiment and demand, requiring a nimble approach to pricing and configuration.
02.
Manual Lead Progression
Without automation, moving buyers from enquiry to design review involved time-consuming, manual workflows prone to bottlenecks.
03.
Lack of Buyer Insight
Limited visibility into buyer behaviour meant decisions were reactive, with little ability to respond to changing preferences in real time.
Process
To streamline operations and drive more informed decisions, we implemented a centralised CRM and analytics system that captured real-time buyer data and enquiry trends. This visibility enabled Cameron Brae to respond quickly to market feedback by adjusting pricing, release timing, and messaging. We also automated the lead-to-design workflow, replacing manual follow-ups with a seamless digital journey that guided prospects from initial enquiry through to design consultation — ensuring no lead was lost and every buyer received timely, relevant communication.
Our Solutions
Cameron Brae faced the challenge of selling multiple stages at Birling Estate in a fluctuating market, needing a flexible and data-driven approach to maintain strong sales momentum.
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Centralised CRM and Data Tracking
We implemented a single platform to capture and analyse real-time buyer behaviour and enquiry trends, giving Cameron Brae clear visibility into market demand. -
Dynamic Pricing and Offering
Using live market feedback, we helped adjust lot pricing, release timings, and messaging to match buyer interest and maximise sales potential.
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Automated Lead Nurturing Workflow
We built an automated journey guiding leads from initial enquiry through to design consultation, eliminating manual bottlenecks and reducing lead drop-off. -
Improved Buyer Experience
By streamlining the sales progression and providing timely, personalised communication, we enhanced customer satisfaction and boosted referral rates.
With Digital Stand’s tailored HubSpot solutions, Cameron Brae achieved consistent sell-outs, faster sales velocity, and a smoother buyer journey — setting a new standard for operational excellence in residential development.
Results That Speak for Themselves
Digital Stand’s tailored HubSpot implementation delivered clear, measurable impact across all stages of the Birling Estate development.
By leveraging real-time buyer insights and automating lead management, sales velocity increased significantly, reducing time-to-contract.
A smoother, guided digital experience from enquiry through to design consultation resulted in higher customer satisfaction and increased referral rates.
Automation cut down manual sales progression tasks, improving handoffs between sales and design teams and boosting overall operational efficiency.
Every stage launched sold out, often faster than anticipated, demonstrating the effectiveness of data-driven pricing and market responsiveness.
Creating a Data-Driven Sales Engine
By leveraging real-time buyer insights and automating the lead journey, Cameron Brae built a seamless, efficient sales process that consistently drives strong buyer engagement. This approach not only accelerated sales velocity but also enhanced the customer experience, fostering loyalty and positive word-of-mouth referrals. The result is a scalable, data-driven sales engine that powers ongoing success and market leadership.