Web Development & Landing Pages
Smart, Scalable Websites Built to Convert and Evolve
Smarter websites built to perform, adapt, and convert
We design and develop scalable, high-performance websites on HubSpot CMS, built with Growth-Driven Design (GDD) methodology. Our sites aren’t static brochures. They’re living, lead-generating engines that evolve with real user data to deliver better results over time.
Digital Stand works with enterprise and mid-to-large Australian companies across real estate, finance, construction, technology, and professional services. Our goal: launch quickly, learn fast, and grow continuously.
Why Growth-Driven Design?
Traditional websites take too long and go stale. GDD flips the script. Instead of spending 6+ months building the “perfect” site, we launch a fully functional Launch Pad site fast (typically within 60 days), then continuously improve it based on real user data.
Launch your new site quickly, often within 60 days, so you can start driving traffic and leads sooner instead of waiting months for a traditional build.
Your website evolves monthly, with data-driven updates based on how real users interact. No more set-and-forget websites.
GDD avoids budget blowouts by spreading investment over time. You focus on high-impact changes with proven results rather than upfront assumptions.
Ongoing A/B testing and performance reviews help increase conversions. Every iteration makes your site more effective at turning visitors into leads.
With regular UX improvements based on behavior insights, your site stays user-friendly, engaging, and aligned with what your audience actually wants.
As your business grows, your site grows with you. GDD ensures your website stays modern, SEO-optimised, and adaptable to market shifts without needing a full rebuild.
Our Proven
Implementation Process

01.
Strategy
We start by understanding your business, goals, and audience. Through research, user journey mapping, and SEO planning, we create a data-backed blueprint focused on conversions.
02.
Launch
We design and launch a high-quality, conversion-ready website in weeks, not months. The Launch Pad focuses on your core pages and key actions, helping you go live faster.
03.
Improve
After launch, we monitor user behaviour through heatmaps and analytics. Monthly sprints focus on high-impact updates to design, UX, and content, all driven by real performance data.
04.
Personalise
Your website adapts to each visitor through smart content and HubSpot CRM integration. Leads are captured, segmented, and nurtured automatically, improving engagement and conversion.
05.
Optimise
We continuously improve SEO, page speed, and mobile performance. Your site remains fast, visible, and scalable, aligned with evolving business goals.
Built on HubSpot CMS for Marketing Power
We develop all sites on HubSpot CMS so you get more than just a website, you get a marketing powerhouse that’s fully connected to your CRM and automation tools. It’s an all-in-one platform, meaning your website, blog, landing pages, forms, email marketing, and CRM data all live in one ecosystem. This delivers huge advantages for marketing automation, lead capture, testing, and personalisation.
What You Get with HubSpot CMS
01 |
Seamless CRM IntegrationFrom day one, your site’s forms and CTAs tie directly into HubSpot CRM. Every lead is tracked with their activity history. Sales reps can see what pages a lead viewed, and marketing can segment contacts based on site behavior. This closed-loop data means better alignment between marketing and sales, with no leads falling through the cracks. |
02 |
Built-In Lead Capture & NurturingHubSpot CMS makes it easy to deploy conversion-optimized forms, pop-ups, and CTAs anywhere on your site. We design these elements to maximize submissions, from “Request a Quote” forms to newsletter signups. Captured leads can automatically enter HubSpot nurture workflows, helping turn them into customers through automated follow-ups and marketing campaigns. |
03 |
A/B Testing & Real-Time AnalyticsWith HubSpot Enterprise features, you can easily run A/B tests on site pages and emails. HubSpot’s built-in analytics show which version drives more conversions or engagement. We also set up custom dashboards to monitor key metrics, giving you real-time visibility into performance and a clear path to continuous optimisation. |
04 |
Personalised Content ExperiencesHubSpot CMS allows you to deliver smart, personalised content based on a visitor’s behaviour, industry, or stage in the buying cycle. We use this to create more relevant, engaging experiences that increase conversions — from industry-specific case studies to dynamic CTAs tailored to known leads. |
05 |
Enterprise-Grade Security & ReliabilityHubSpot handles your website’s security, performance, and hosting, including SSL certificates, CDN, and 24/7 monitoring. With automatic updates and no plugins to manage, your site stays secure, fast, and up-to-date without the technical headaches of traditional CMS platforms. |
The Digital Stand Difference
We don’t just build websites, we create high-performing growth platforms. Our work is results-driven, conversion-focused, and tailored to your business and industry.
You get:
- UX & CRO best practices baked in
- Strategic content and SEO optimisation
- Ongoing testing, measurement, and refinement
- Integrated digital marketing support
- A site that evolves, not ages

Benefits at a Glance
One Australian B2B firm saw a 72% increase in engagement and 42% lift in qualified leads within 3 months of launch. Another doubled monthly inquiries in six months with ongoing CRO and content updates.