Real Estate Facebook Advertising & Instagram Ads for Property Developers
Strategic Approach
We combine data-driven targeting, creative excellence, and full-funnel marketing to turn awareness into enquiries.
Full-Service
From targeting and creative to optimisation and reporting – we manage everything, so you don’t have to.
Real Leads, Real ROI
We don’t chase likes. Our goal is to generate high-quality property leads and maximise your return on ad spend.

Real Estate Facebook Advertising & Instagram Ads for Property Developers
Strategic Approach
Full-Service
Real Leads, Real ROI
High-Impact Meta Ads for Property Developers
At Digital Stand, we specialise in Meta advertising for Australian property developers, delivering powerful Facebook and Instagram campaigns designed to generate high-quality leads. Whether you’re marketing new apartments, land estates, or residential projects, our performance-led strategies target the right buyers in Sydney, Brisbane, and Melbourne. With over 22.5 million Australians on Facebook, we help you cut through the noise and drive real ROI through expertly crafted and optimised advertising.


Common Real Estate Facebook Advertising Challenges
01.
Broad Audience Waste
Unfocused targeting burns budget.
Without precise audience selection, your ads reach users who aren’t ready to buy — leading to wasted spend on low-intent viewers.
02.
High Acquisition Costs
Poor optimisation drives up costs.
Real estate Facebook ads can be cost-effective — with an average CPC of $0.24 — but many developers overspend due to broad, untargeted campaigns.
03.
Low Engagement
Generic creatives get ignored.
With an average CTR of just 4.3%, standard ad formats struggle to perform. If your visuals and messaging don’t stand out, leads will scroll right past.
04.
Weak Value Propositions
Ads that don’t speak to buyer needs.
Many campaigns fail to convey what makes the project desirable. Without compelling value messaging, even well-targeted ads underdeliver.
05.
No Funnel or Retargeting
One-off ads = missed opportunities.
Running ads without a follow-up strategy means warm leads slip through the cracks. Retargeting and funnel-based approaches are essential for nurturing and conversion.
06.
Lack of Reporting & Focus
No visibility, no ROI.
Without clear reporting, it’s hard to link ad spend to actual enquiries or sales. Many campaigns underperform because decision-makers lack the insights they need.


Our full-funnel social ad approach captures prospects at every stage, from awareness through to conversion.
Performance-Driven Advertising Services
We identify buyers and investors by suburb, city, and profile. Using geo-targeting, interest data, and lookalike audiences, we focus spend on people most likely to engage and convert.
Our team produces compelling ads with sharp visuals, video, and persuasive copy. We spotlight key features like floor plans, location, and amenities to attract the right buyers.
We deploy Facebook Lead Forms, Instagram Lead Ads, and landing pages to capture enquiries fast. Every format is built to convert with CTAs like “Book a Tour” or “Register.”
From awareness to remarketing, we manage every stage of the funnel. We A/B test creative, optimise bids and budgets, and re-engage audiences who didn’t convert.
We integrate ad campaigns with your CRM or lead management tools. This ensures fast follow-up, cleaner handover to sales teams, and no leads falling through the cracks.
Get full visibility on clicks, leads, and cost per result. We use real-time data to continuously refine performance and ensure every dollar drives measurable results.
Proven Performance and ROI
Digital Stand’s social ad campaigns are measured by leads, not likes. We consistently beat industry benchmarks: Australian real estate ads average a 4.28% Facebook CTR, but our targeted campaigns often exceed this by capturing higher engagement. Likewise, we deliver high-quality leads at a cost below the typical $48.71 per lead.

More Qualified Leads
Through precise targeting and compelling ads, we drive a higher volume of interested buyers to your projects in Sydney, Brisbane and Melbourne.

Lower Cost Per Lead
Optimisation and continuous testing help us reduce spend per enquiry, stretching your marketing budget further and driving better results over time.

Increased Conversions
With full-funnel tracking, we link campaigns directly to enquiries and sales – ensuring every dollar counts toward your development’s success.
Ready to Grow Your Property Leads?
Take the next step with strategic real estate Facebook advertising. Contact Digital Stand today to discuss a custom campaign for your Sydney, Brisbane or Melbourne development.