AI Agents for Growth
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$100m+
147k+
90%
CASE STUDY
Keith Prowse Travel
Digital Stand delivered a comprehensive SEO and content strategy for Keith Prowse Travel, identifying high-value keyword opportunities across their full event portfolio and building a framework to grow organic visibility in one of Australia's most competitive travel markets.
Overview
Keith Prowse Travel is a premium sports travel operator offering curated packages to iconic global events, from Formula 1 and Wimbledon to the Australian Open, Roland-Garros, and the FIFA World Cup. With an extensive portfolio of events and a highly competitive search landscape, they needed a structured SEO strategy to grow their organic presence beyond brand search and capture high-intent travellers actively researching event packages.
Digital Stand conducted a full SEO audit and keyword strategy, delivering a data-driven framework to improve search visibility, optimise existing pages, and guide content creation across the site.
PROJECT
Keith Prowse Travel needed a scalable SEO strategy to grow organic traffic and capture high-intent travellers searching for premium event travel packages.
WHAT WE DID
We conducted a full keyword audit, built a comprehensive keyword strategy across all major event categories, and delivered SEO content templates for key pages to guide on-site optimisation.
TIMELINE
Delivered in 2024.
Key Challenges
01.
Strong Brand Visibility
Keith Prowse Travel Ranked strongly for their own brand terms but had significant untapped opportunity in high-volume, non-brand searches for event packages and travel experiences.
02.
Competitive Landscape
Competing for terms like "Wimbledon tickets", "Singapore F1 packages", and "Monaco Grand Prix travel" meant going up against major international travel operators, ticketing platforms, and official event sites.
03.
No Structured Content
Without a clear SEO content strategy, individual event pages were not optimised to capture the full range of search intent across awareness, consideration, and transactional queries.
Process
We implemented HubSpot as the central platform for all of Cook Islands Tourism's digital marketing activity, bringing together email campaigns, landing pages, CRM, and performance reporting into one connected system. Always-on campaigns were built for each key audience segment (consumer, luxury, adventurer, and family) across both the Australian and New Zealand markets, ensuring Cook Islands remained front of mind throughout the entire traveller decision-making journey. Paid media campaigns were layered on top to drive traffic into the funnel, with landing pages optimised to capture interest and grow the contact database. With full attribution tracking in place, the team gained clear visibility into what was working across every channel and campaign, enabling continuous optimisation and smarter investment decisions.
Our Solutions
Keith Prowse Travel needed a partner who could analyse their full organic search landscape, identify the highest-value opportunities, and build a clear framework for execution. Digital Stand delivered a structured keyword strategy and content system that gives the team everything they need to grow their organic presence across a highly competitive event travel market.
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Organic Keyword Audit
We audited over 1,100 existing organic keyword rankings to establish a clear baseline, identify quick wins, and uncover gaps where competitors were capturing search traffic that Keith Prowse Travel should be owning. -
Keyword Strategy & Mapping
We researched and mapped 218 target keywords across all major event categories, prioritised by search volume, keyword difficulty, and commercial intent — giving the team a clear picture of where to focus their SEO efforts first.
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SEO Content Templates
For each priority event page, we built detailed content templates covering page titles, meta descriptions, H1s, recommended word counts, readability targets, and semantically related keywords — making it simple for the team to optimise pages to a consistent, high standard. -
Competitor & SERP Analysis
We analysed the competitive landscape for each target keyword cluster, identifying which competitors were ranking in the top 10 and what it would take to displace them — giving Keith Prowse Travel a realistic, prioritised path to improved organic rankings.
With a clear keyword strategy and page-level content guidance in place, Keith Prowse Travel had everything they needed to systematically improve their organic search presence across one of the most competitive verticals in Australian travel.
Results That Speak for Themselves
Digital Stand's SEO strategy delivered a clear, structured framework for organic growth across Keith Prowse Travel's full event portfolio.
Target Keywords Identified
A comprehensive keyword strategy mapped across all events, covering the full range of search intent from awareness through to booking.
Organic Keywords Audited
A full audit of existing rankings provided a clear baseline and identified the highest-priority opportunities for traffic growth.
Rankings Maintained
Strong existing brand rankings preserved and documented, with a clear strategy to build non-brand organic visibility alongside them.
Full Event Portfolio
SEO content templates delivered for all major event categories, giving the team a consistent, actionable framework for on-site optimisation.
"Digital Stand gave us a clear SEO strategy and the tools to execute it. For the first time, we had a structured framework for our content and a real understanding of where our organic growth opportunities were."
ManagerKeith Prowse Travel
A Foundation for Long-Term Organic Growth
By mapping the full keyword landscape, analysing the competitive environment, and delivering page-level content guidance for every major event category, Digital Stand gave Keith Prowse Travel a clear and structured path to growing their organic search presence. The strategy built in 2024 provides a scalable foundation that will continue to drive visibility and capture high-intent travellers as the events calendar evolves.
218
Target keywords mapped
1,100+
Organic keywords audited
100%
All major events covered
1
Clear framework for SEO optimisation