AI Agents for Growth
.jpeg?width=200&height=200&name=pexels-mikhail-nilov-6893349%20(1).jpeg)
$100m+
147k+
90%
CASE STUDY
Tweed Holiday Parks
Through a data-driven marketing strategy and smart automation, Tweed Holiday Parks generated over 77,000 booking enquiries in a single year — while building a growing database of engaged travellers ready to visit again and again.
Overview
Tweed Holiday Parks operates a network of coastal holiday parks across the Tweed region of New South Wales, offering travellers access to some of Australia's most beautiful beachside destinations. With multiple locations to promote and a highly seasonal audience to engage, they needed a smarter way to attract visitors, capture enquiries, and keep travellers coming back.
Working with Digital Stand, Tweed Holiday Parks implemented HubSpot as their central marketing and CRM platform, transforming how they capture leads, communicate with visitors, and measure the performance of every campaign.
PROJECT
Tweed Holiday Parks needed a scalable system to capture and convert visitor interest across multiple locations and booking channels.
WHAT WE DID
We implemented HubSpot CRM, built high-converting booking forms, and created automated traveller journeys to drive enquiries and repeat visits.
TIMELINE
Implemented in 2025, with results tracked across the full calendar year.
Key Challenges
01.
Fragmented Enquiry Capture
Visitor interest was coming in from multiple channels with no centralised system to capture, track, and follow up on leads efficiently.
02.
Seasonal Demand Fluctuations
Managing campaigns and communications across peak and off-peak periods required a more automated and responsive approach.
03.
Limited Visibility Into What Was Working
Without clear attribution, it was difficult to know which campaigns and channels were driving the most valuable enquiries.
Process
To drive more bookings and build a stronger relationship with travellers, we implemented HubSpot as the central platform for marketing and lead capture across all Tweed Holiday Parks locations. We built and optimised booking enquiry forms across the website, creating a seamless experience that converted nearly half of all visitors who interacted with them. Automated email journeys were set up to nurture new contacts from first enquiry through to booking, while ongoing campaigns kept past visitors engaged and encouraged repeat trips. With full attribution tracking in place, the team gained clear visibility into which channels, campaigns, and pages were delivering the best results, enabling continuous optimisation throughout the year.
Our Solutions
Tweed Holiday Parks needed a smarter way to capture and convert visitor interest across multiple locations and booking channels, requiring an automated and data-driven approach to grow their enquiries and build lasting relationships with travellers.
-
HubSpot CRM Implementation
We set up HubSpot as the central platform for capturing and managing all visitor enquiries, giving the team full visibility over their pipeline and contact database. -
High-Converting Booking Forms
We built and optimised enquiry forms across the website, achieving a 46.23% conversion rate — turning nearly half of all page visitors into leads. -
Performance Tracking & Reporting
Custom dashboards gave the team real-time visibility into campaign performance, form conversions, and contact growth — enabling smarter decisions at every stage.
-
Automated Traveller Journeys
We created automated email sequences to nurture new contacts from first enquiry through to booking, reducing manual follow-up and keeping travellers engaged. -
Email Campaign Management
We managed ongoing email campaigns to the full contact database, driving repeat visits and keeping Tweed Holiday Parks top of mind throughout the year.
With Digital Stand's tailored HubSpot solutions, Tweed Holiday Parks achieved over 77,000 booking enquiries, a 46% form conversion rate, and a growing database of engaged travellers, setting a new benchmark for digital marketing performance in Australian tourism.
Results That Speak for Themselves
Digital Stand's HubSpot implementation delivered clear, measurable impact across all locations and campaigns for Tweed Holiday Parks.
Booking Enquiries
Over 77,000 booking enquiries generated in a single year through HubSpot-powered forms and campaigns.
Conversion Rate
Nearly half of all visitors who interacted with the booking form submitted an enquiry, well above industry benchmarks.
New Contacts
93% of all form submissions came from net new contacts, significantly growing the Tweed Holiday Parks database.
Email Open Rate
Ongoing optimisation of email campaigns delivered a 48% improvement in open rates compared to the previous period.
"Working with Digital Stand has transformed how we attract and engage visitors across all our parks. The results have been outstanding and we look forward to continuing to grow with them."
Digital Marketing OfficerTweed Holiday Parks
Building a Tourism Marketing Engine That Delivers
By connecting marketing, lead capture, and visitor communications through HubSpot, Tweed Holiday Parks now has a scalable system that attracts new visitors, converts interest into enquiries, and keeps past guests coming back. The result is a marketing operation that grows the business year-round — not just in peak season.
77K+
Booking enquiries
46%
Form conversion rate
48%
EOR Increase
72K+
New contacts