AI Agents for Growth
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$100m+
147k+
90%
CASE STUDY
Moddex
By partnering with Digital Stand, Moddex unlocked the full capability of HubSpot's platform — implementing a sophisticated marketing and automation system that brought together content creation, paid advertising, email marketing, SEO, and account-based marketing into one connected growth engine.
Overview
Moddex is Australia and New Zealand's leading supplier of modular, no-weld handrail and balustrade systems, serving architects, specifiers, civil and infrastructure contractors, fabricators, and commercial construction businesses. With a complex, multi-audience market and an ambitious growth agenda, Moddex needed more than a basic CRM setup — they needed a partner who could help them leverage the full power of HubSpot's platform, including beta features, to stay ahead in a competitive B2B market.
Digital Stand worked with Moddex to implement and maximise HubSpot across their entire marketing operation, delivering a fully integrated system built for scale.
PROJECT
Moddex needed to maximise their HubSpot investment and implement a sophisticated, multi-channel marketing system across content, paid media, email, SEO, and account-based marketing.
WHAT WE DID
We implemented HubSpot across content creation, programmable automation, paid advertising, email marketing, SEO, and account-based marketing — ensuring every tool and feature was leveraged to its fullest potential.
TIMELINE
Ongoing partnership with Digital Stand.
Key Challenges
01.
Underutilised HubSpot Platform
Moddex had HubSpot but wasn't leveraging its full capability. Beta features, advanced automation, and platform integrations were going unused, limiting the return on their investment.
02.
Complex, Multi-Audience Market
Reaching and engaging distinct audiences — architects, specifiers, civil contractors, fabricators, and commercial builders — required a more sophisticated and targeted approach than a single campaign strategy could deliver.
03.
Disconnected Marketing Activity
Without a unified system connecting content, paid media, email, and CRM, it was difficult to create consistent buyer journeys or accurately attribute results across channels.
04.
Keeping Pace with Platform Innovation
HubSpot continuously releases new features and beta tools, but without a dedicated partner to identify, implement, and optimise them, Moddex risked falling behind competitors who were moving faster with the platform.
Process
Digital Stand took a platform-first approach, beginning with a thorough review of how Moddex was using HubSpot and identifying where capability was being left on the table. From there, we built out a fully integrated marketing system — implementing programmable automation to streamline workflows, configuring account-based marketing to target high-value construction and specification accounts, and developing a content and SEO strategy to grow organic visibility across Moddex's key audience segments. Paid advertising campaigns were built and managed across relevant channels, with all activity feeding back into HubSpot for full attribution and reporting. As new HubSpot features and beta tools became available, Digital Stand ensured Moddex was among the first to adopt and benefit from them — keeping the business ahead of the curve in an increasingly competitive B2B marketing environment.
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Our Solutions
Digital Stand gave Moddex a fully integrated marketing operation built on HubSpot — connecting every channel, automating every workflow, and ensuring the business was always operating at the cutting edge of what the platform could deliver.
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HubSpot Platform Maximisation
We conducted a full review of Moddex's HubSpot setup and implemented a comprehensive optimisation program, ensuring every subscribed feature was configured and actively used — including beta tools as they became available. -
Programmable Automation
We built advanced automation workflows to streamline lead nurturing, internal handoffs, and buyer journey progression — reducing manual effort and ensuring no opportunity fell through the cracks. - Account-Based Marketing
We implemented an ABM strategy targeting high-value accounts across Moddex's key audience segments — architects, specifiers, civil contractors, and commercial builders — with personalised content and outreach designed to accelerate pipeline.
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Content Creation & SEO
We developed a content strategy and SEO program to grow Moddex's organic visibility across their core audience searches, producing content that educated, engaged, and converted across the buyer journey.
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Paid Advertising
We planned and managed paid campaigns targeted to Moddex's key buyer segments, driving qualified traffic into the funnel with all activity connected back to HubSpot for clear performance tracking. -
Email Marketing
We built and managed targeted email campaigns to nurture leads and keep Moddex front of mind with prospects and existing customers across multiple audience segments.
Results That Speak for Themselves
Every subscribed feature and applicable beta tool implemented and actively used — maximising the return on Moddex's HubSpot investment.
6 Service Areas Delivered
Content creation, programmable automation, paid advertising, email marketing, SEO, and account-based marketing — all connected through HubSpot.
Multi-Audience Coverage
Targeted marketing activity across architects, specifiers, civil contractors, fabricators, and commercial construction businesses.
Streamlined Marketing Operations
Advanced automation replaced manual workflows, improving lead progression, team efficiency, and buyer experience across the funnel.
Maximising HubSpot.
Partnering with Digital Stand was a game-changer. Their expertise streamlined our journey, ensuring we leveraged every tool and new feature to its fullest potential. Highly recommended for businesses serious about staying ahead in the marketing game.
General ManagerModdex
A Marketing Operation Built to Stay Ahead
By implementing HubSpot across every channel and ensuring Moddex was always leveraging the platform's latest capabilities, Digital Stand helped Moddex build a marketing operation that scales with the business. The result is a connected, automated, and data-driven system that reaches the right audiences, nurtures leads effectively, and keeps Moddex positioned as the leader in their market.
6
Service areas delivered
4
Distinct audience segments targeted
1
Fully integrated HubSpot platform
100%
Of subscribed HubSpot features utilised