AI Agents for Growth
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$100m+
147k+
90%
We set up and run CRM for real estate agencies, so every lead gets followed up, every listing is tracked, and every agent has clarity on what to do next.
+29% sales increase* 8-14% shorter sales cycle**
*REsimpli research | **Industry benchmarks for CRM adoption in real estate
The Challenges Agencies Face
Juggling 40–150+ active listings
50% of leads never get a second call
One agent has 6 appraisals, another has none
No idea which channels generate buyers
What if every lead got followed up automatically?
Digital Stand configures your CRM to capture every enquiry, assign it instantly, and trigger follow-up sequences so nothing falls through. Vendors get automated updates. Your team gets daily priority lists.
100%
Lead Capture Rate
0
Minutes to Assign
Every lead auto-assigned to the right agent instantly
100%
Vendor Updates
Automated progress reports after every open home
24/7
Lead Capture
Domain enquiry at 9:47pm? Captured and actioned by 9:48pm
Full
Visibility
See exactly which channels drive sales vs just clicks
BENEFITS
Real Business Impact for Real Estate Agents
Six ways we configure your CRM to cover the full agency workflow
CRM
REA
Domain
Website
Open Homes
Walk-ins
1
Capture Every Lead from Every Source
Leads arrive via REA, Domain, your website, open home sign-ins, and walk-ins. By the time an agent manually logs them, half are cold and the other half have already called a competitor.
We connect every lead source directly into your CRM. Portal enquiries auto-create contacts and assign to agents based on territory, specialty, or availability. Open home sign-ins sync from iPad apps. Walk-ins get logged via mobile forms. Every lead is captured, assigned, and followed up within minutes.
Saturday 2:00 PM
Open home completed
Sunday 9:00 AM
📧 Vendor email sent
14 groups attended, 3 offers pending
Next: Thursday 10:00 AM
Weekly market update
2
Automate Vendor Communication
Vendors expect weekly updates on enquiry levels, open home attendance, and buyer feedback. Your agents are too busy to remember, so vendors get inconsistent communication and lose confidence.
We build automated vendor update sequences that fire based on listing activity. After each open home, vendors automatically receive attendance numbers and feedback summaries. Weekly progress reports go out without your team lifting a finger.
Emma Chen
12 active
Marcus Lee
9 active
Sarah Thompson
6 active
Tom Nguyen
4 active
Next lead auto-assigns to:
Tom Nguyen →
3
Distribute Leads Fairly Across Your Team
One agent is drowning in enquiries while another sits idle. New leads get assigned to whoever answered the phone, not who's best placed to convert them. Top performers get overloaded, junior agents don't get enough opportunities to grow.
We configure smart lead routing based on agent availability, territory, specialty, and current workload. Round-robin distribution ensures fairness. Performance-based rules send hot leads to closers and nurture leads to newer agents.
18
Appraisal
12
Signed
32
Marketing
14
Contract
8
Settled
4
Track Every Listing from Appraisal to Settlement
You have no central view of where each listing sits — appraisal booked, listing agreement signed, marketing live, under contract, or settled. Agents manage their own pipelines in spreadsheets or their heads.
We build a visual pipeline showing every property across every stage. Principals can see exactly what's active, what's stalled, and where bottlenecks are forming. Automated reminders ensure nothing sits too long without action.
Database
52% of sales
Domain
21% of sales
REA
14% of sales
Other
13% of sales
5
Know Which Marketing Channels Actually Work
You spend thousands on REA premium listings, Domain, Facebook ads, and letterbox drops — but have no idea which channels are generating buyers vs just enquiries that go nowhere.
We configure attribution tracking so every lead is tagged with its original source. See that REA generates 40% of enquiries but only 18% of sales, while your database generates 52% of actual buyers despite being "free."
Call Sarah Mitchell
Domain enquiry — DUE 9:00 AM
Follow up open home attendees
3 contacts — DUE 10:00 AM
Vendor update: 15 Ocean View
Day 7 on market — DUE 2:00 PM
Appraisal conversion call
88 Beach Rd — OVERDUE 10 days
✓
Morning calls completed
4 of 6 tasks done
6
Give Agents Clarity on What to Do Today
Agents waste time deciding who to call, when to follow up, and which leads are hot. They rely on memory, sticky notes, or informal systems that break down under pressure.
We build automated task lists that tell each agent exactly what to do today — who needs a call, which open home sign-ins need follow-up, which vendors need updates, and which appraisals are due for conversion.
Our Case Studies
Digital Stand has partnered with real estate agencies to design and implement sales systems that match how listings actually move from appraisal to settlement. Here are a few examples.
Publish Once. Sync Everywhere.
Your Listings and Leads, Perfectly Synced Across Every Portal
Digital Stand's custom-built connector links HubSpot directly to realestate.com.au, domain.com.au, and Open Lot. Every enquiry from any portal instantly becomes a contact in HubSpot, assigned to the right rep, and enrolled in your nurture sequence automatically. Listings can be posted and updated from either HubSpot or the portal and everything syncs both ways in real time. No spreadsheets, no missed leads, no manual data entry.
Listings, Enquiries & Data
⇄ Full Two-Way Sync
|
Portal Connector
● Live
Connected Portals
Connected
Connected
Connected
247
Listings Synced
1,842
Leads Captured
99.9%
Uptime
Recent Activity
👤
New lead: James Wilson
Enquired via realestate.com.au → Added to HubSpot
2m ago
🏠
Listing updated: Lot 23 - $412,000
HubSpot → Synced to all 3 portals
14m ago
👤
New lead: Priya Sharma
Enquired via domain.com.au → Added to HubSpot
31m ago
🏠
Lot 47 marked as Sold
Open Lot → Updated in HubSpot & removed from portals
1h ago
Last sync: 2 minutes ago
By Digital Stand
Explore All Property Types
See how DigitalStand's HubSpot solutions are tailored for every corner of the property industry.
Land Sales & Subdivisions
Track buyer interest from launch to settlement across 12-18 month sales cycles.
Apartment Developments
Pre-sell off-the-plan with automated updates from deposit through to handover.
House & Land Packages
Manage design selections, construction milestones, and reduce settlement friction.
Commercial Developments
Track pre-commitments, automate investor reporting, and manage lease expiries.
Rental & Property Management
Automate lease renewals, track maintenance, and reduce admin by 40+ hours/month.
Why Choose Digital Stand?
01We Understand Agency Sales Complexity
Appraisals. Listings. Portal enquiries, open homes and buyer follow-up. We design systems that reflect how properties actually move from appraisal to settlement — not generic CRM pipelines that ignore the reality of day-to-day agency work.
02Strategy & Implementation in One PartnerWe don’t just configure software. We map your listing process, team structure and reporting needs, then implement the right system in HubSpot to support it. Strategy and execution align from day one.
03A System Agents Will Actually UseSales agents need clarity, not clutter. We build pipelines, workflows and reporting that match day-to-day listing activity, so your team can focus on vendors and buyers — not battling the CRM.
04Structured Migration Without DisruptionWhether you’re moving from spreadsheets, Salesforce, Mailchimp or disconnected tools, we manage the transition carefully — protecting your data and ensuring continuity across active listings, campaigns and vendor communication.