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Digital Strategy

Streamline operations and expand your reach with our crafted digital strategies, built on key market insights and innovative technology.
Search Engine Optimization (SEO)

Enhance your search rankings and attract more quality traffic with our streamlined SEO services.

Email Marketing

Drive engagement and build loyalty with our tailored email marketing strategies, focusing on precise audience targeting.

Web Development & Landing Pages

Build high-converting websites and landing pages using Growth-Driven Design and best practices for performance.

Conversion Rate Optimisation (CRO)

Increase conversion rates with our CRO services, employing precise design principles to enhance user experience and effectiveness.

Content Marketing Agency

Drive engagement with our Content Marketing Agency services, uniquely crafted to resonate with your audience and drive results. 

Social Media Marketing

Optimise engagement with our Social Media Marketing services, strategically designed to captivate your audience and drive growth.

AI for Sales & Marketing

Digital Stand uses HubSpot AI to boost your sales, marketing, and service with smarter automation, personalised engagement, and powerful, actionable predictive insights.

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CONTACT US

Ready to Take the Next Step? Contact us today to schedule a consultation and start your digital transformation journey.

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Financial Services & Wealth Management

We help financial services firms modernise their tech stack without sacrificing security or compliance. From onboarding to ongoing engagement, we deliver automation, visibility, and performance tracking that scales with your business.


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LinkedIn Ads

Targeted LinkedIn advertising to connect with senior decision-makers, capture B2B leads, and fuel your sales pipeline.


Professional Services

We implement HubSpot to help you track leads, move deals forward, and deliver seamless client experiences. We bring marketing, sales, and service together under one system that works the way you do.


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LinkedIn Ads

Targeted LinkedIn advertising to connect with senior decision-makers, capture B2B leads, and fuel your sales pipeline.


Real Estate & Construction

From off-the-plan sales to lead tracking across portals and walk-ins, we help you turn interest into qualified buyers, with HubSpot that’s designed for real estate.


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Meta Ads

Delivering powerful Facebook and Instagram campaigns designed to generate high-quality leads.


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Google Ads

Full-funnel Google Ads management to capture high-intent buyers and drive measurable leads.


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Case Studies

Discover how we've propelled businesses towards extraordinary growth. Check out our case studies to see our results in action.

Latest Case Studies

Our Story

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Driven by Innovation, Guided by Experience

Learn about our journey and how we've helped transform the digital landscape. Join us in redefining marketing excellence.

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Social and Digital Campaigns


aboutus_icon_02$100m+

Trackable Revenue Generated


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Marketing Leads Acquired


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Increase in ROAS for Our Clients

Digital Marketing is a Team Sport. We Are Your Teammates.

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CASE STUDY

Bluestone

Bluestone partnered with Digital Stand to centralise loan support and boost broker marketing using HubSpot, improving efficiency and insights.

Overview

Bluestone is a specialist non-bank lender supporting a growing network of brokers and customers across Australia. Before working with Digital Stand, Bluestone lacked a centralised platform for loan support, had minimal broker segmentation, and limited insight into marketing performance. Although some marketing automation existed, it was under-utilised due to poor structure, lack of segmentation, and minimal reporting.

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PROJECT

Centralise loan support operations and optimise broker communications with automation and segmentation.

WHAT WE DID

Implemented HubSpot’s Service Hub to manage loan enquiries and Marketing Hub for broker engagement and reporting.

TIMELINE

Completed over a structured engagement period tailored to immediate impact and scalable growth.

Key Challenges

01.

No Central Loan Support System

Without a unified platform, customer loan support was fragmented across multiple channels, leading to inconsistent service and slower response times.

02.

Inefficient Broker Marketing Automation

Marketing automation was poorly segmented, causing generic outreach that failed to engage brokers effectively or scale communication efforts.

03.

Limited Interaction Visibility

There was insufficient insight into customer and broker touchpoints, making it difficult to track engagement and tailor communications appropriately.

04.

Inadequate Reporting and Attribution

Campaign and service performance data were scattered and incomplete, preventing accurate measurement of marketing ROI and broker engagement.

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Process

Bluestone and Digital Stand collaborated to identify key service bottlenecks and marketing gaps. We designed workflows and segmented data to streamline loan support and broker communications, ensuring measurable improvements in automation and reporting.

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Our Solutions

Digital Stand implemented HubSpot Service Hub and Marketing Hub to deliver a unified system for loan support and broker engagement.

  • Service Hub Implementation (Loan Support)
    We created a dedicated ticket pipeline to manage all loan enquiries, with custom properties for enquiry types, loan stages, and resolution times. Automated workflows routed tickets, triggered alerts, and tracked SLAs, while centralising email and call logs for a complete support history.

  • Marketing Hub Optimisation (Broker Engagement & Growth)
    The marketing database was restructured with broker segmentation by region, engagement, and channel. Lead lifecycle stages were defined with a custom scoring model. Dashboards tracked campaign metrics, alongside standardised naming and UTM tagging for accurate attribution.

Results That Speak for Themselves

Bluestone’s new HubSpot platform revolutionised loan support and marketing, delivering measurable improvements.

Centralised Support

Full visibility and management of loan enquiries in one system.

Better Marketing Insight

35% increase in performance reporting accuracy and depth.

Targeted Broker Outreach

Segmented and personalised communications at scale.

Stronger Lead Nurture

Automated workflows tailored by broker lifecycle stage.

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"Digital Stand transformed our loan support and broker engagement with a streamlined platform that delivers real-time insights and personalised communication. It’s been a game-changer for our operations."
Head of MarketingBluestone Home Loans

Unified Platform Driving Growth and Efficiency

With Service and Marketing Hubs working seamlessly in harmony, Bluestone now delivers consistent, automated loan support alongside scalable and targeted broker engagement. This powerful, unified platform has brought greater clarity, improved operational efficiency, and enhanced growth readiness, significantly elevating the experience for both customers and partners alike.

40% Faster loan support resolution time
35% Marketing insight increase
50% Targeted broker communication
25% Lead nurture improvement

Ready to transform your customer support and marketing automation like Bluestone?