AI Agents for Growth
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$100m+
147k+
90%
High-Performance.Rise.Intent.Performance.
We set up and run CRM for apartment developers, so every buyer stays engaged, every contract is tracked, and every settlement lands on time.
+41% revenue per salesperson* +45% lead conversion**
*SuperOffice, via RealGeeks 2024 | **Salesforce. Real estate CRM benchmarks.
Your
CRM
CRM
High-Density
Inventory
Inventory
Investors &
Owner-Occupiers
Owner-Occupiers
Off-The-Plan
Launches
Launches
Display Suite
Appointments
Appointments
Finance &
Valuation Risk
Valuation Risk
Construction
Timelines
Timelines
Sunset Clause
Tracking
Tracking
Settlement
Forecasting
Forecasting
✓ 12 contracts active
⚠ Sunset clause: 45 days
↑ $38.4M forecast Q4
✓ 186 buyers enrolled
Apartment Projects Move Differently
Apartment developments bring a different level of complexity. You’re managing high-density inventory, multiple buyer types including investors and owner-occupiers, off-the-plan campaign launches, display suite appointments, finance and valuation risk, and extended construction timelines, often all at once. Generic CRM setups rarely reflect this environment. We design systems that support the pace, structure and commercial realities of apartment sales from launch through to settlement.
●
Deals
Apartment Launch CRM
Campaign Enquiries
Meta
Google
Display Suite
Referral
1,842 new enquiries captured
Structured Pipeline
Auto-routing + SLA timers
Qualified
612
→
Engaged
326
→
Appointments
186
→
Contracts
72
Forecast Value
$38.4M
Confidence
High
*Figures shown are illustrative examples of a structured apartment launch CRM model and do not represent specific client results.
Industry Experience That Informs the Build
We’ve worked with property businesses that operate in high-volume, campaign-driven environments. We understand how apartment launches require coordinated marketing, structured follow-up and accurate forecasting across large buyer pools.
That experience shapes how we design pipelines, enquiry handling and reporting, so your system reflects the commercial reality of apartment sales.
BENEFITS
Real Business Impact for Apartment Developers
Here’s how a structured CRM improves launch performance.
Keep Buyers Warm for Years
The Problem:
A buyer registers interest in your development in 2024. Construction won't complete until 2027. Without consistent, meaningful communication over those 3 years, they'll forget about you, lose confidence in the project, or buy elsewhere.
How Digital Stand Solves It:
We build a structured communication sequence into your CRM — construction milestones, neighbourhood updates, finance tips, and settlement prep — so every buyer feels informed and connected throughout the build, without your team lifting a finger.
Real World Example:
A buyer who purchased Apt 804 in early 2024 receives 47 personalised touchpoints over 3 years. When handover arrives in 2027, they settle on day one. No cold leads to re-engage, no anxious calls to return.
●
Automation
Marketing
3-Year Buyer Nurture Workflow
Dee Why · 127 buyers enrolled
MONTHS 1-6 · MONTHLY
Send: Construction Commencement Update
Site establishment, first floor slab progress, crane installation
MONTHS 7-18 · MONTHLY
Send: Build Progress & Neighbourhood News
Floor-by-floor progress, nearby café openings, transport upgrades
MONTHS 19-30 · MONTHLY
Send: Finance Tips & Market Reports
Broker introductions, comparable sales, property value trends
MONTHS 31-35 · WEEKLY
Send: Settlement Countdown & Prep Guide
Finance confirmation reminders, solicitor checklists, inspection booking
MONTH 36 · IMMEDIATE
Send: Your Apartment is Ready!
Personalised with apartment number, level, floor plan details
47
Automated touchpoints across a 3-year build — zero manual effort
*Illustrative example. Actual results may vary.
●
Contacts
Sales
Deal: Apt 1102 — Sarah & David Nguyen
Stage: Under Contract · Value: $1,240,000
⚠️ Sunset Clause Alert
Sunset clause date in 45 days. Construction completion estimated Day 38. Action required.
Automated Sunset Clause Milestones
✓ 90-day progress update sent
Completed
✓ 60-day construction video sent
Completed
→ 45-day personal call — Sales Manager
DUE TODAY
30-day solicitor confirmation check
Due in 15 days
Practical completion notice
Due in 38 days
✓ Result
Personal call made. Buyers reassured by progress. Contract maintained. Settlement booked.
*Illustrative example. Actual results may vary.
Never Miss a Sunset Clause Deadline
The Problem:
Sunset clauses give buyers the right to exit a contract if construction isn't complete by a certain date. If your team isn't proactively managing these dates and communicating with buyers, you risk losing contracts you could have saved — often on apartments that are nearly finished.
How Digital Stand Solves It:
We configure your CRM to track the sunset clause date for every deal and automatically alert your team 90, 60, and 30 days out. Buyers receive proactive updates on construction progress and contract status so they feel informed rather than anxious. Escalations trigger automatically if a buyer goes unresponsive.
Real World Example:
Apartment 1102 has a sunset clause in 45 days. The system has already sent two progress updates to the buyer, flagged the deal to the sales manager, and scheduled a personal call for next week. The buyer stays in. Without the system, they would have quietly exercised the clause at day 90.
Match Buyers to Apartments Before Release Day
The Problem:
You have a database of registrations of interest but no idea which apartments they actually want. On release day, your team is fielding hundreds of calls simultaneously, making snap decisions, and inevitably mismatching buyers to apartments — or losing them to a competitor who was faster.
How Digital Stand Solves It:
We configure your CRM to capture buyer preferences through registration forms, email engagement, and website behaviour. See exactly how many buyers want a 2-bedroom with a north-facing aspect, a carpark, or a sub-$850k price point — before you go to market. Pre-qualify and pre-match buyers so release day runs like clockwork.
Real World Example:
Your data shows 34 registered buyers clicked on the "2-bed + study" floor plan email. You release those 8 apartments first and have them under contract within 6 hours of opening sales.
●
Contacts
Reports
Buyer Preference Analytics
Dee Why — Stage 2 Release Planning
Apartment Type Interest · 312 Registered Buyers
2 Bed + Study (Floors 8-15)
34 prospects
3 Bed Corner (High Floor)
28 prospects
2 Bed North Facing
26 prospects
1 Bed + Study (Under $650k)
22 prospects
✓ Release Recommendation
Prioritise 8 x 2-bed + study apartments. Pre-match to top 34 registered buyers. Expected: sold within 6 hours of release.
*Illustrative example. Actual results may vary.
●
Contacts
Sales
Deal: Apt 604 — James & Claire Whitfield
Stage: Cooling-off Period · Value: $875,000
⚠️ Action Required
Day 4 of 5-day cooling-off. Deposit due tomorrow. Finance broker not yet confirmed.
Automated Contract Milestones
✓ Contract of sale issued
Day 1
✓ Day 1 welcome call completed
Day 1
→ Deposit confirmation + broker check
DUE TODAY
Finance approval reminder
Due in 18 days
Solicitor review check
Due in 30 days
Pre-settlement inspection booking
Due in 85 days
*Illustrative example. Actual results may vary.
One Place for Every Deposit and Contract
The Problem:
You're managing 80, 150, or 200 contracts simultaneously across multiple apartment buildings. Cooling-off periods, deposit due dates, finance approval deadlines, and solicitor review windows are all different for every buyer. One missed follow-up and a contract lapses.
How Digital Stand Solves It:
We build automated task sequences into every deal so your team knows exactly who to call today, what about, and why — without relying on memory or manual calendars. Buyers get proactive check-ins before they even have a chance to go quiet.
Real World Example:
Across a 150-apartment building, we configure 150 individual cooling-off windows, 150 finance approval reminders, and 150 solicitor review checks — all automated. Your team gets a daily priority list each morning.
Forecast Settlement Revenue Across Every Stage
The Problem:
Your finance team needs settlement forecasts but your sales pipeline is a mess of spreadsheets and guesswork. With multiple buildings, multiple stages, and construction timelines shifting, it's nearly impossible to give accurate revenue projections — which creates problems with lenders, investors, and cashflow planning.
How Digital Stand Solves It:
We build a live pipeline view of every apartment across every stage of sale — from registration to unconditional exchange. Filter by building, stage, or settlement quarter to produce accurate forecasts for your finance team in seconds.
Real World Example:
Your pipeline shows $38.4M unconditionally exchanged in Tower A and $21.7M under contract in Tower B. You can confidently forecast $38.4M in Q4 settlements and $21.7M conditional on finance approval — not guesswork, actual deal data.
●
Contacts
Sales
Breakfast Point — Sales Pipeline
All apartments by stage · Updated live
Registered Interest
$28.4M
42
EOI / Deposit Paid
$16.2M
24
Contract Issued
$21.7M
31
Finance Approved
$19.8M
28
Unconditionally Exchanged
$38.4M
52
$38.4M
Q4 Settlement Forecast — High Confidence
*Illustrative example. Actual results may vary.
●
Marketing
Reports
Marketing Attribution Report
Closed-won deals by original source · Last 12 months
| Channel | Contracts | Revenue | Share |
|---|---|---|---|
| 📧 Email / Database | 38 | $42.1M | 61% |
| 📱 Facebook/Instagram | 14 | $15.5M | 22% |
| 🏠 domain.com.au | 7 | $7.8M | 11% |
| 🏢 realestate.com.au | 3 | $3.3M | 5% |
| 📺 Display Advertising | 1 | $1.1M | 1% |
✓ Key Insight
Email & database marketing drove 61% of all revenue at a fraction of the cost of display advertising. Without proper attribution tracking, this would be invisible.
*Illustrative example. Actual results may vary.
Know Which Channels Actually Sell Apartments
The Problem:
Apartment marketing budgets are significant — display advertising, social media, REA and Domain listings, signage, and digital campaigns. But without attribution data, you have no idea which channels are generating actual contracts versus just enquiries from people who will never buy.
How Digital Stand Solves It:
We configure attribution tracking so you can trace every lead from first touchpoint to exchange. See that your email database generates 3x more contracts per dollar than display advertising, or that Domain drives more serious buyers than REA for your specific price point. Stop spending on what looks good and invest in what actually converts.
Real World Example:
Attribution data shows your database of past buyers and referrals accounts for 61% of contracts despite representing only 8% of your marketing spend. You triple the email budget, launch a referral incentive program, and cut display advertising by 40%.
Our Case Studies
Digital Stand has partnered with apartment developers and property businesses to design and implement sales systems that reflect how developments actually move from registration through to settlement.
Publish Once. Sync Everywhere.
Your Listings and Leads, Perfectly Synced Across Every Portal
Digital Stand's custom-built connector links HubSpot directly to realestate.com.au, domain.com.au, and Open Lot. Every enquiry from any portal instantly becomes a contact in HubSpot, assigned to the right rep, and enrolled in your nurture sequence automatically. Listings can be posted and updated from either HubSpot or the portal and everything syncs both ways in real time. No spreadsheets, no missed leads, no manual data entry.
Listings, Enquiries & Data
⇄ Full Two-Way Sync
|
Portal Connector
● Live
Connected Portals
Connected
Connected
Connected
247
Listings Synced
1,842
Leads Captured
99.9%
Uptime
Recent Activity
👤
New lead: James Wilson
Enquired via realestate.com.au → Added to HubSpot
2m ago
🏠
Listing updated: Lot 23 - $412,000
HubSpot → Synced to all 3 portals
14m ago
👤
New lead: Priya Sharma
Enquired via domain.com.au → Added to HubSpot
31m ago
🏠
Lot 47 marked as Sold
Open Lot → Updated in HubSpot & removed from portals
1h ago
Last sync: 2 minutes ago
By Digital Stand
Explore All Property Types
See how DigitalStand's HubSpot solutions are tailored for every corner of the property industry.
Land Sales & Subdivisions
Track buyer interest from launch to settlement across 12-18 month sales cycles.
House & Land Packages
Manage design selections, construction milestones, and reduce settlement friction.
Commercial Developments
Track pre-commitments, automate investor reporting, and manage lease expiries.
Real Estate Agencies
Centralise leads from portals and open homes so hot prospects never go cold.
Rental & Property Management
Automate lease renewals, track maintenance, and reduce admin by 40+ hours/month.
Why Choose Digital Stand?
01We Understand Apartment Sales Complexity
Off-the-plan campaigns. Extended construction timelines. Portal enquiries, display suite appointments and investor follow-up. We design systems that reflect how apartment developments actually move, not generic CRM pipelines that ignore the reality on the ground.
02Strategy & Implementation in One PartnerWe don't just configure software. We map your sales process, release structure and reporting needs, then implement the right system on HubSpot to support it. Strategy and execution align from day one.
03A System Sales Teams Will Actually UseApartment sales teams need clarity, not clutter. We build pipelines, workflows and reporting that match day-to-day activity, so your team can focus on buyers, not battling the CRM.
04Structured Migration Without DisruptionWhether you're moving from spreadsheets, Salesforce, Mailchimp or disconnected tools, we manage the transition carefully, protecting your data and ensuring continuity across active projects and releases.