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$100m+
147k+
90%
Oncore
A reimagined digital experience and ad strategy delivering more qualified leads, improved visibility, and a segmented buyer journey for Oncore.
Overview
Oncore provides contractor payroll and workforce management solutions to recruiters, enterprises, and contractors across Australia. Their previous website lacked the structure and clarity needed to guide segmented audiences and convert visitors into leads. Coupled with active advertising across LinkedIn and Google, Oncore faced visibility challenges in attribution, user journey tracking, and marketing-to-sales handover. Digital Stand rebuilt their digital presence and funnel strategy on HubSpot CMS to align with buyer intent and drive qualified B2B growth.
Full rebuild of Oncore’s website and advertising funnel to align with buyer journeys and business goals.
Built a segmented CMS, mapped journeys, optimised ads, and linked campaign data to sales.
90-day implementation from CMS rebuild through to campaign relaunch and reporting setup.
Key Challenges
01.
Unsegmented Website Experience
The legacy site lacked clear paths for recruiters, enterprises, and contractors, leading to poor conversions.
02.
Limited Attribution & Visibility
Marketing efforts lacked campaign-level insight, making it difficult to connect ad spend to real leads or sales activity.
03.
Disconnected Ad Funnel
Paid campaigns were not aligned to user intent or journey stage, impacting cost-efficiency and lead quality.
04.
Sales Handover Gaps
Lead data wasn’t flowing into CRM in a structured way, causing missed follow-ups and inefficiencies in qualification.
Process
We started with a full audit of Oncore’s existing site and paid campaigns. Buyer personas were refined, and user journeys were mapped from first click through to sales-ready conversion. The HubSpot CMS was then designed and built to reflect these paths. Paid media was restructured and synced with HubSpot tracking, enabling accurate attribution and performance monitoring across both platforms.
Our Solutions
Digital Stand rebuilt Oncore’s digital platform and media strategy to attract, convert, and connect qualified leads with sales.
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Segmented CMS Build
Created a fast, conversion-optimised HubSpot site with audience-specific landing pages and navigation. -
Journey Mapping
Mapped recruiter, enterprise, and contractor flows, applying smart content, forms, and CTAs based on intent.
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Paid Media Strategy
Redesigned Google and LinkedIn campaigns with funnel-based targeting, UTM tracking, and clear attribution. -
Funnel Automation
Implemented retargeting, lead nurturing, and HubSpot dashboards to monitor engagement through to handover.
Results That Speak for Themselves
Oncore’s new digital experience drove immediate improvements in engagement, lead quality, and campaign visibility.
Website engagement rose by 72% within 90 days, with users spending more time on targeted landing pages.
Qualified leads from paid media increased by 42%, driven by segmented journeys and clearer messaging.
Full tracking from ad click to closed deal was established, giving the team complete funnel visibility.
Sales and marketing now operate from a single HubSpot platform with shared visibility into lead activity.
A Platform Built for Growth
With a fully segmented HubSpot CMS, optimised advertising strategy, and complete sales integration, Oncore is now equipped to scale its digital marketing with confidence. The new platform delivers not only a better experience for recruiters, enterprises, and contractors, but also gives the internal team the tools, data, and visibility they need to convert interest into action and drive growth.