AI Agents for Growth
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$100m+
147k+
90%
From Display Home. To Dream Home.
We set up and run CRM for home and land package builders — so every display home enquiry converts, every variation is tracked, and every buyer receives construction updates automatically.
+32% design appointment conversions* 60% fewer buyer service calls**
*Lasso CRM benchmarks | **Industry average for automated build updates
Managing Complexity at Scale
The challenges volume builders face every day
Tracking 200+ design selections per build across 30-50 active jobs
40% of display home walk-ins never get followed up
Variations tracked in spreadsheets, causing cost blowouts and timeline chaos
Buyers call weekly asking for construction updates you don't have time to give
What if every buyer journey was automated?
Digital Stand configures your CRM to manage the entire house & land workflow — from display home sign-in through design selections, variations, build updates, and handover. Your buyers stay informed. Your team stays focused on building.
100%
Display Capture
Every walk-in logged, assigned, and followed up automatically
200+
Selections Tracked
Every upgrade, color, fixture choice in one system
Auto
Build Updates
Progress emails at slab, frame, lock-up, and handover stages
Zero
Manual Effort
Variations, updates, and reminders happen automatically
BENEFITS
How We Automate the Buyer Journey
From display home to handover, we configure your CRM to handle the complete workflow
CRM
Capture Every Display Home Walk-in
iPad sign-in forms sync directly to your CRM. Every visitor captured with contact details, preferred design, budget, and timeline. Automated follow-ups within 24 hours.
📅 Booked
📱 Reminder Sent
✓ Attended
Manage Design Appointments
Automated confirmations, SMS reminders 24 hours before, follow-ups for no-shows. Every session logged with selections made, items pending, and next steps.
Flooring
✓
Kitchen
✓
Bathroom
⚠
187 of 203 complete
(92%)
Track All Selections & Upgrades
Centralized database for 200+ design decisions. Every choice logged, costed, and visible to sales, design, and construction teams in real-time.
✓ Quote Sent
✓ Approved
→ Construction Notified
○ Install Pending
Automate Variation Management
Request → Quote → Approval → Contract addendum → Finance notification → Schedule update. All automated. Every variation tracked and timestamped.
✓
Slab
✓
Frame
→
Lock-up
○
Handover
📧 Email Sent:
Your Home is Taking Shape! 🏗️
Send Automated Build Updates
Emails with photos at slab, frame, lock-up, and handover. Construction data syncs with CRM. 60% reduction in buyer service calls.
✓
Pre-Approval
✓
Formal Approval
→
Progress Payment
○
Settlement
Track Finance & Settlement
Finance milestones tracked with automated reminders. Pre-approval expiry alerts, settlement date tracking. No more delays costing thousands in holding costs.
"
What started as a CRM setup has evolved into email communications, social scheduling, and now we're planning to integrate media management and website CMS. Matt's insight and hands-on execution have ensured we're not just using the platform but truly leveraging its full potential. A fantastic partner for any business looking to scale its digital marketing and automation effectively!
CB
Cameron Brae
Land & Property Development
Our Case Studies
Digital Stand has partnered with home builders and property developers to design and implement sales systems that reflect how buyers actually move from display home through to handover. Here are a few examples.
Publish Once. Sync Everywhere.
Your Listings and Leads, Perfectly Synced Across Every Portal
Digital Stand's custom-built connector links HubSpot directly to realestate.com.au, domain.com.au, and Open Lot. Every enquiry from any portal instantly becomes a contact in HubSpot, assigned to the right rep, and enrolled in your nurture sequence automatically. Listings can be posted and updated from either HubSpot or the portal and everything syncs both ways in real time. No spreadsheets, no missed leads, no manual data entry.
Listings, Enquiries & Data
⇄ Full Two-Way Sync
|
Portal Connector
● Live
Connected Portals
Connected
Connected
Connected
247
Listings Synced
1,842
Leads Captured
99.9%
Uptime
Recent Activity
👤
New lead: James Wilson
Enquired via realestate.com.au → Added to HubSpot
2m ago
🏠
Listing updated: Lot 23 - $412,000
HubSpot → Synced to all 3 portals
14m ago
👤
New lead: Priya Sharma
Enquired via domain.com.au → Added to HubSpot
31m ago
🏠
Lot 47 marked as Sold
Open Lot → Updated in HubSpot & removed from portals
1h ago
Last sync: 2 minutes ago
By Digital Stand
Explore All Property Types
See how DigitalStand's HubSpot solutions are tailored for every corner of the property industry.
Land Sales & Subdivisions
Track buyer interest from launch to settlement across 12-18 month sales cycles.
Apartment Developments
Pre-sell off-the-plan with automated updates from deposit through to handover.
Commercial Developments
Track pre-commitments, automate investor reporting, and manage lease expiries.
Real Estate Agencies
Centralise leads from portals and open homes so hot prospects never go cold.
Rental & Property Management
Automate lease renewals, track maintenance, and reduce admin by 40+ hours/month.
Why Choose Digital Stand?
01We Understand Builder Complexity
Design selections, variations, build timelines, and finance stages. We design systems that reflect how builders actually operate, not generic CRM pipelines.
02Strategy & Implementation in One PartnerWe map your buyer journey, design process, and handover workflow, then implement the right system on HubSpot to support it all.
03A System Sales Teams Will Actually UseBuilders need clarity, not clutter. We build pipelines and workflows that match day-to-day activity, so your team can focus on selling.
04Structured Migration Without DisruptionWhether you're moving from spreadsheets, Buildertrend, or disconnected tools, we protect your data and ensure continuity across active builds.