AI Agents for Growth
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$100m+
147k+
90%
Land Projects, Sorted.Sold.Solved.Sorted.
We build sales, marketing, and data systems designed around the unique realities of land projects. Implemented on HubSpot and configured around how your team works.
+14.5% sales productivity* +29% lead conversion** -65% manual tasks***
*Nucleus Research, 2021 | **Forrester Research, 2022 | ***McKinsey & Company, 2020
Land projects don’t sell like everything else
Land development sales involve long timelines, staged releases, changing stock and buyers who often engage months before they’re ready to commit. Generic CRM setups don’t reflect this reality, which is why many systems end up underused or worked around. Our approach starts with how land projects actually operate, then designs the system to support that, not fight it.
100%
50%
0%
Launch Day
100%
Strong buyer interest
Month 9
45%
Buyers going quiet
Settlement
23%
Still engaged
*Numbers are illustrative examples indicative of possible results. Actual engagement rates may vary based on project specifics, market conditions, and implementation.
●
Contacts
Reports
Buyer Engagement: 18-Month Development Cycle
Riverside Estate Stage 1
Without Automation
23%
Buyers still engaged at settlement
3 manual emails
22 buyers lost
22 buyers lost
With HubSpot
87%
Buyers still engaged at settlement
47 automated touchpoints
61 settled
61 settled
*Numbers are illustrative examples indicative of possible results. Actual outcomes may vary based on project specifics, market conditions, and implementation.
Industry experience that informs the system
We’ve worked closely with property and land-focused businesses and understand the commercial pressures involved in bringing lots to market, managing demand, and maintaining visibility across releases.
That experience shapes how we design sales pipelines, data structures and reporting, so the system reflects what’s really happening on the ground.
BENEFITS
Real Business Impact for Land Developers
Here’s how the right system improves performance.
Maintain Buyer Engagement
The Problem:
Land projects often span 12–24 months from sale to settlement. Buyers lose momentum, circumstances change, and manual follow-up inevitably falls through the cracks.
How Digital Stand Solves It:
We design long-term buyer nurture systems that keep every purchaser informed and engaged throughout the development cycle. Construction updates, milestone communications and market insights are delivered consistently, without relying on manual follow-up from your sales team.
Real World Example:
Buyers receive monthly “Your Lot Update” emails with construction progress, infrastructure updates and local market insights. These structured touchpoints maintain confidence and reduce settlement risk across extended project timelines.
●
Automation
18-Month Buyer Nurture Workflow
MONTH 1-3
Construction Progress
MONTH 4-8
Local Development News
MONTH 9-14
Market Value Reports
MONTH 15-17
Titles Coming Soon
MONTH 18
Title Ready!
33% open rate · 29% click-through rate
Across 376,597 emails sent to land buyers in 2025
Based on data from a leading Australian land developer using Digital Stand.
●
Reports
Buyer Interest Analytics
Last 30 days
Large Lots (600m²+)
47 prospects
Corner Lots
38 prospects
North Facing
34 prospects
Under $400k
29 prospects
✓ Recommended Action
Prioritise releasing 12 large lots (600m²+) in Stage 3. Expected sell-out in 11 days.
*Illustrative examples. Actual results may vary.
Release Based on Real Demand
The Problem:
Deciding which lot sizes, price points and positions to release next often relies on instinct or recent sales activity. Releasing the wrong mix can slow velocity or limit margin.
How Digital Stand Solves It:
We implement demand tracking across enquiry forms, email engagement and website behaviour so you can see what prospects are actively searching for. Instead of guessing, release strategy is shaped by verified buyer interest.
Real World Example:
Data shows strong interest in larger lots before Stage 3 is priced. The release strategy prioritises 600m² lots first, resulting in faster sell-through and improved inventory velocity compared to previous stages.
Turn Every Inquiry Into a Long Term Opportunity
The Problem:
Many prospects enquire months before they’re financially ready to buy. Without structured follow-up, these future buyers drift away and re-enter the market elsewhere.
How Digital Stand Solves It:
Prospects are segmented based on timing and intent, then nurtured with relevant updates until they are ready to act. When the next stage launches, your project is already top of mind.
Real World Example:
A buyer enquires early in the year but plans to sell their home mid-year. They receive consistent market updates and release information. When the next stage opens, they book a site visit within hours, not because of aggressive selling, but because the relationship was maintained.
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Marketing
Email Campaign
Future Buyers Nurture · 17,621 contacts
📍 Riverside Estate Market Update
From: Riverside Estate Sales Team
Hi Sarah,
Thanks for your interest! While you're planning to buy mid-year, we wanted to keep you in the loop...
Market Update: Median land value up 6.2%
What's New: Stage 2 civil works 40% complete
Thanks for your interest! While you're planning to buy mid-year, we wanted to keep you in the loop...
Market Update: Median land value up 6.2%
What's New: Stage 2 civil works 40% complete
Automated Actions
✓ Monthly market reports (Jan-June)
✓ Construction updates & financing tips
→ July: Stage 2 release alert
✓ Site visit booked 2 hours later
✓ Construction updates & financing tips
→ July: Stage 2 release alert
✓ Site visit booked 2 hours later
376,597
Automated emails sent to land buyers across 99 campaigns in 2025
Based on data from a leading Australian land developer using Digital Stand.
●
Sales
Deal: Lot 47 - Michael Chen
Cooling-off Period · $465,000
⚠️ Action Required
Cooling-off ends in 2 days. Schedule check-in call with buyer.
Automated Milestones
✓ Contract signed
Done
✓ Deposit received
Done
→ Day 8 check-in
TODAY
Finance approval
24 days
Solicitor review
38 days
✓ Result
Rep called, answered covenant questions. Sale proceeded.
*Illustrative examples. Actual results may vary.
Keep Reservations on Track
The Problem:
Reserved lots can quietly fall over during cooling-off periods, finance approvals or solicitor reviews. Missed follow-ups at critical moments increase settlement risk.
How Digital Stand Solves It:
We build milestone-based task and reminder systems that prompt timely action from your sales team. Buyers also receive proactive communication at key stages, reducing uncertainty and friction during the contract process.
Real World Example:
A reminder prompts a call during the cooling-off period. Questions about building covenants are resolved early, and the contract proceeds rather than lapsing due to silence.
Forecast Settlement Cash Flow with Accuracy
The Problem:
Finance teams often rely on rough projections for upcoming settlements. Delays, conditional contracts and withdrawn buyers create uncertainty around revenue timing.
How Digital Stand Solves It:
A clearly structured pipeline provides visibility across every contract stage, from enquiry to unconditional to settlement. This allows leadership to forecast revenue with greater confidence and plan accordingly.
Real World Example:
With clear visibility of finance-approved and unconditional contracts, the business forecasts Q3 settlements with accuracy rather than optimism, improving financial planning and reducing exposure to shortfalls.
●
Sales
Active Sales Pipeline
Land sales by stage · Live data
Lead
$3.7M
5
Opportunity
$1.5M
2
Contract Requested
$22.7M
30
Deposit Not Yet Exchanged
$691k
1
Contract Unconditionally Exchanged
$119.7M
175+
$147.6M
Total active pipeline tracked in real time
Pipeline shows active deals only
Total contact database: 18,000+
Based on live pipeline data from a leading Australian land developer using Digital Stand.
●
Reports
Closed Revenue by Marketing Channel
Q1 2026 · Actual closed deals
| Channel | Revenue | Share |
|---|---|---|
| Email Marketing | $1,767,894 | 59% |
| Facebook/Instagram | $674,729 | 22% |
| realestate.com.au | $396,256 | 13% |
| Google Ads | $124,500 | 4% |
| domain.com.au | $68,200 | 2% |
| Billboards | $31,000 | 1% |
✓ Key Insight
Email marketing drove 59% of all closed revenue — more than every other channel combined. Without HubSpot attribution, this would be invisible.
Email revenue based on actual data from a leading Australian land developer.
Prove Which Marketing Channels Actually Drive Sales
The Problem:
Significant budget is invested across portals, paid media and offline channels, but true cost-per-settlement is rarely clear. Decisions are often based on lead volume rather than revenue impact.
How Digital Stand Solves It:
End-to-end attribution connects original enquiry source through to settlement. This allows you to assess performance based on real sales outcomes, not surface-level metrics.
Real World Example:
Attribution reveals a large percentage of settled sales originated from the email database rather than high-cost portal spend. Budget allocation is adjusted, reducing cost per sale while maintaining sales volume.
Our Case Studies
Digital Stand has partnered with land developers and property businesses to design and implement sales systems that reflect how projects actually move from release to sell-through. Here are a few examples.
Publish Once. Sync Everywhere.
Your Listings and Leads, Perfectly Synced Across Every Portal
Digital Stand's custom-built connector links HubSpot directly to realestate.com.au, domain.com.au, and Open Lot. Every enquiry from any portal instantly becomes a contact in HubSpot, assigned to the right rep, and enrolled in your nurture sequence automatically. Listings can be posted and updated from either HubSpot or the portal and everything syncs both ways in real time. No spreadsheets, no missed leads, no manual data entry.
Listings, Enquiries & Data
⇄ Full Two-Way Sync
|
Portal Connector
● Live
Connected Portals
Connected
Connected
Connected
247
Listings Synced
1,842
Leads Captured
99.9%
Uptime
Recent Activity
👤
New lead: James Wilson
Enquired via realestate.com.au → Added to HubSpot
2m ago
🏠
Listing updated: Lot 23 - $412,000
HubSpot → Synced to all 3 portals
14m ago
👤
New lead: Priya Sharma
Enquired via domain.com.au → Added to HubSpot
31m ago
🏠
Lot 47 marked as Sold
Open Lot → Updated in HubSpot & removed from portals
1h ago
Last sync: 2 minutes ago
By Digital Stand
Explore All Property Types
See how DigitalStand's HubSpot solutions are tailored for every corner of the property industry.
Apartment Developments
Pre-sell off-the-plan with automated updates from deposit through to handover.
House & Land Packages
Manage design selections, construction milestones, and reduce settlement friction.
Commercial Developments
Track pre-commitments, automate investor reporting, and manage lease expiries.
Real Estate Agencies
Centralise leads from portals and open homes so hot prospects never go cold.
Rental & Property Management
Automate lease renewals, track maintenance, and reduce admin by 40+ hours/month.
Why Choose Digital Stand?
01We Understand Land Sales Complexity
Staged releases. Long buyer timelines. Portal enquiries, display visits and agent follow-up. We design systems that reflect how land projects actually move, not generic CRM pipelines that ignore the reality on the ground.
02Strategy & Implementation in One PartnerWe don’t just configure software. We map your sales process, release structure and reporting needs, then implement the right system on HubSpot to support it. Strategy and execution align from day one.
03A System Sales Teams Will Actually UseLand sales teams need clarity, not clutter. We build pipelines, workflows and reporting that match day-to-day activity, so your team can focus on buyers, not battling the CRM.
04Structured Migration Without DisruptionWhether you’re moving from spreadsheets, Salesforce, Mailchimp or disconnected tools, we manage the transition carefully, protecting your data and ensuring continuity across active projects and releases.